The Reasons Why

22 May The Reasons Why

Since my Mom passed away last year, I’ve spent a lot of time wondering about “The reasons why?” Why are we here? Why are we doing this? How do I want to spend my limited time on this earth? I started my business with the purpose of finding happiness that a “real” job couldn’t offer me. What makes me happy? Quite simply, making other people happy. And creating artwork. And bringing beautiful, creative design into the world. I’m able to make others happy through my design. And that, it turns out, is my purpose. I’m currently working on breaking some pieces of my business down and really getting at the roots of everything so I can build a business with purpose and intent.

Yesterday, I found this picture while unpacking decorations for my house:


At 16 years old, this was my first foray into design and I just fell in love with creating beautiful artwork for something so meaningful. My Aunt Alice and Uncle Al recognized my passion for art and asked me to help them create the cover for an annual memorial service for my Cousin and many other brave souls who passed away from AIDS. It meant the world to me to have the opportunity to create such a meaningful piece of art, and through the love and support of my Mom, Gramma, Aunt and Uncle, I found the passion and confidence to pursue the path that led me to where I am today with them as my unfaltering guides. 💕 🦋

“There is a realm where the rainbow fades; where the stars will be spread before us like islands that slumber on the ocean, and where the beautiful beings that pass before us like shadows will stay in our presence forever.” 🌈

I want to continue bringing this meaningful joy into the world through my current work, whether it be creating beautiful wedding invitations that represent your big day or a branding and logo project for a small business that reflects everything they mean into the world.

While setting out to write some one sentence Vision statements, I came upon this blog post which really helped me start to think about exactly what mine should be

The first one that resonated with me was the Life is Good mission, which is about more than spreading optimism. Life is Good’s mission sets itself apart with a mission statement goes beyond fun clothing: to spread the power of optimism.

The second was sweetgreen, who’s mission is positioned to align with your values — not just theirs. I think this is an important concept because that’s what business is all about, creating something to bring joy to others, not only yourself. It’s about truly believing and living what  you, and in turn, your customer’s truly believe.

Their mission is “to be a destination for delicious food thats both healthy for you and aligned with your values.”

You can read more resonating mission statements here.

Also while researching this, I came upon a website where the business owner listed her core values so her customers could clearly see them and know what she’s all about. I love every single one of these and would love to incorporate them as part of my day-to-day business dealings as well!


So in the end, what did I come up with? What am I about?


My vision and purpose is to:

Dream Big.

Live with Purpose and Intent.

Create for Happiness.


My mission is to:

Inspire Happiness through Design.